The Billboard Music Awards’ 2012 tribute to Donna Summer wasn’t as well received as planned. After the Queen of Disco died just a few days before yesterday’s broadcast, The Billboard Music Awards announced they’d include a tribute performance. British pop singer, Natasha Bedingfield, launched into Summer’s 1978 hit “Last Dance” but never finished. As the song’s ballad intro ended and turned upbeat, the Billboard Music Awards’ producers turned their attention to a commercial break.
Should The Billboard Music Awards make a public apology?
The decision has upset some viewers. Yahoo News! pointed out that New York’s Hot 97 DJ Angie Martinez protested the abrupt change on Twitter.
South African broadcaster, Rob Vember stated ” Surely Donna Summer deserved more than to have her tribute edited/cut short with a “coming up” sting
Sam, a blogger of That Grape Juice an urban culture blog, wasn’t all that happy either.
In addition to Summer’s tribute were acknowledgements to Adam Yauch of the Beastie Boys, Whitney Houston and a mention by co-host Julie Bowen of Bee Gee’s co-founder Robin Gibb’s death (who died the day of the awards). Some fans were disappointed that there weren’t mentions of Chuck Brown, Levon Helms, Davvy Jones and others who all passed away this year.
What do you think?