Questlove DJs the SXSW party

We started drooling over’s SXSW party plans well ahead of the Austin festival, pegging it as the best underdog showcase at the event (it rivaled the lineups of giants like Pitchfork and the Fader Fort). The stacked bill featured sets from Questlove (rocking the crowd above), Flying Lotus, Diplo, Aarabmuzik, A-Trak and Reggie Watts among others.

It comes as no surprise that such a visual, social, experience-oriented brand captured the entire event on video for their audience. What that means for you: an all-inclusive recap of the event (through tantalizingly short 1-minute snippets). Here’s a selection of ’em, with the full rundown on’s Vimeo page.

Diplo and the Two Fingers:

Questlove versus beach ball:

A-Trak: King of the Scratch Prom: