Okay, sweet–Jay Z is performing at SXSW–but for rockers the announcement that Jack White joins the A-list of artists playing SXSW is a hell of a lot more exciting. Last year many fans missed Jack White’s impromptu performance in a parking lot, so it seems this year he decided to button up and headline his record store’s showcase called Texas Stand-off. The lineup includes his ex-wife Karen Elson, John C. Reilly & Friends, The Black Belles, and special guests White Rabbits, Reggie Watts, Natural Child, Electric Guest, and Purling Hiss. The event is slotted for Friday, March 16th at 7:30 p.m. at The Stage on Sixth Street.

For Jack White diehards we’d advise you to follow his record store’s twitter handle because it wouldn’t surprise us if he does another, random, small performance by the river bed. Oh, and you can also potentially get lots of free gear too.