Craig Finn of the Hold Steady at Noise Pop tonight

Finally – it’s here! We’ve spent the last few weeks chewing our fingernails (and giving away 3 pairs of Flaming Lips passes) in anticipation of Noise Pop 2012, which kicks off tonight in San Francisco. If you missed it, our extensive sponsorship of Noise Pop this year centers around offers to the festival’s many sold-out shows, exclusive VIP packages and at least one surprise/freebie per day (no, we can’t spoil it in advance! – you’ll need to keep an eye on our daily Exclusive Offers pane in our app).

If you think we’re exaggerating, check our early track record: today, we’re following up our final Flaming Lips giveaway (congrats Jessica!) with a contest to win 2 tickets to see (the recently Spin-approved) Sleigh Bells, who will rock the Noise Pop party on Thursday at The Regency Ballroom. Also on the hookup: last-minute entry to Craig Finn (of The Hold Steady – tonight) and Cursive (tomorrow), both at a couple bucks less than face value. Not too shabby, right?

So take the app for a spin, and if you run into us at any Noise Pop show this year, just remember: the #drinkfairy is real. Cheers, y’all.